How do you ask for a major gift professionally, confidently and with gravitas? As donors begin to support fewer charities, with larger donations, it is now more important than ever for charities to know when and how to make the right ask to the right donor. Major Gift Fundraisers must understand and align their donors’ motivations with the correct ask and demonstratable impact for success. Using the Seven Stages of Solicitation, you will learn how to build long-term, mutually beneficial relationships, deliver powerful messages and show the impact of your organisation which means donors want to say ‘yes’ when you make an ask.

Are you new to the sector or thinking of changing careers into the sector and looking to improve and develop your understanding and knowledge of fundraising?

AI is already influencing how UK charities communicate, make decisions, and build relationships with supporters. But as adoption accelerates, trust, transparency, and human judgement matter more than ever.

This indispensable one-day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date. Whether you want to raise awareness for your cause, meet new prospects, cultivate relationships with donors, thank loyal supporters or simply raise money for your cause, you need to understand the principles and practices of planning, managing and staging successful and memorable events. During this course you will cover the key principles of SMART objectives, market evaluation, risk assessment, budgeting, project management, event logistics, delegation and prioritisation, contingency planning, team management, negotiation, and project evaluation. The tutor’s experience in spotting areas for unexpected risks, financial losses and unrealistic costing or pricing, are an invaluable part of the training.